Philosophers Niccolo Machiavelli, John Locke and Karl Marx

With great ideas, comes and follows great change. Niccolo Machiavelli, John Locke and Karl Marx are renowned philosophers who paved way to the most prominent forms of government in the world. Through their literature they have created a huge wave of revolutionary ideas that exist in the several forms of government to this day. On one hand, Machiavelli advocates political absolutism. It is a form of government in which the governed accept the powers granted to a single ruler usually vested in a king or an emperor by divine manifestation. On the other hand, both Locke and Marx contradict the Machiavellian ideology of government. In contrast, Locke and Marx both have coinciding ideals, in which they believe that government is maintained†¦show more content†¦Whatever gives the king political power no matter how shrewd and apathetic the actions maybe, is considered upstanding. The state has standards to meet its interests such as peace and order, the protection of its citizens and therefore must have everything in its disposal. This is the justification for the use of power to protect the interests of the state and its ruler. Consequently, Machiavelli’s ideas heavily lean towards despotic rule. According to him, morality is not a prerequisite for a leader. With morality, the things he has at his disposal are limited. The ruler might use deceptions, assassinations or conspiracies, all of which devoid morality, to protect his interests. Morality is more favorable for citizens because it makes them obey the rules of the land and inspire civic duty. However, Machiavelli distrusts human nature. If all men in society are inherently corrupt and flawed, then an absolute power must be required to tame the beast of human evil. A supreme power must be required to control the imprudent desires of men. The essence of Machiavellian rule therefore, is that political order can only be attained only through political power. Contrarily, the principles of John Lo cke on government oppose the despotic and centric power of Machiavellian Government. In Locke’s view, the government must not have the absolute power that controls the people. He objected to the British royalist rule and instead pushed towards limited government andShow MoreRelatedEssay on Impact of the Writers of Antiquity on Modern Times613 Words   |  3 Pagesand descriptions of their theories. Born of brilliant men like Marx and Machiavelli, to name a few, these theories are preserved in books, illustrated in day-to-day domestic and international affairs, and immortalized in modern theories and documents. They are the predecessors of present theories that have been reinterpreted for a different era and reapplied in a new context. In his most famous work, The Prince, Niccolà ³ Machiavelli discusses the ways in which to not only attain, but also retainRead MoreJohn Locke s Views On Private Property And Politics1133 Words   |  5 PagesEach Philosopher in the early modern world has different perspectives regarding private property and politics in society. Although John Locke, Niccolo Machiavelli, and Karl Marx/Frederick Engels are from different times their criticism are crucial onto the world. Being from different eras gives them a unique perspective of how one should rule or govern. Each philosopher displays his own ideas and can seemingly disagree with one another in their methods of government. Therefore when issues of maliciousRead MoreEssay about Reasoning of Human Nature1611 Words   |  7 PagesReasoning of Human Nature John Locke and Karl Marx have one thing in common, they both believe in human reasoning. Humans, they suppose, have the ability to be both rational and intellectual beings; they not only learn from those around them but also from their surroundings. Niccolo Machiavelli, however, disagrees with Locke and Marx. He argues that human beings are not reasonable and are chaotic without any such order. Although these three men differ drastically in their views on life and societyRead MoreEssay on Differentiating Marx and Rousseau2189 Words   |  9 PagesPolitical philosophers Jean-Jacques Rousseau and Karl Marx dreamt up and developed unique theories of total revolution. Although similar in their intention to dissolve dividing institutions such as religion and class structure, as well as their shared reluctance to accept the rather less hopeful conclusions of government and man that had been drawn by their predecessors Thomas Hobbes and John Locke, the blueprints Rousseau and Marx had pri nted were cited to two very different sources. Rousseau approachedRead MoreBranches of Philosophy8343 Words   |  34 PagesHistory of Western philosophy The introduction of the terms philosopher and philosophy has been ascribed to the Greek thinker Pythagoras (see Diogenes Laertius: De vita et moribus philosophorum, I, 12; Cicero: Tusculanae disputationes, V, 8-9). The ascription is based on a passage in a lost work of Herakleides Pontikos, a disciple of Aristotle. It is considered to be part of the widespread legends of Pythagoras of this time. Philosopher replaced the word sophist (from sophoi), which was used

Differences Between Judaism and Christianity Essays

Differences between Judaism and Christianity Out of all the major world religions Judaism and Christianity have the closest relationship. There are many difference and many similarities within these religions mainly because Christianity grew out of Judaism. Many people including Jesus and the twelve disciples were Jews (religionfacts.) The main differences are how each religion views Jesus and God, heaven and hell, and the notion of sin. The biggest difference between Judaism and Christianity is their view on God and Jesus. Christianity teaches that Jesus Christ is the fulfillment of the Old Testament prophecies of a coming Messiah / Savior. Christians believe that Jesus is the son of God, part of the trinity, and that only through†¦show more content†¦Christians believe if you except Jesus Christ as you savior you will go to heaven. Like Christians, Jews believe that there is a life after death. Unlike Christians, Jews believe there are seven Heavens, the highest one being occupied by God and his angels. Christians believe that Heaven and Hell are separate and that the people that didn’t except God will perish and go to hell and those who did will not perish and have everlasting life (library.) Jews believe that people who are punished in the afterlife are sent to a place called Gehenna, and that this place is not separate from heaven, but that it is just a farther distance away from God. They believ e that this punishment is not eternal because God is full of mercy and love (mosiaclaw.) Christianity states that all people are born with sin through their father’s blood and that only through Jesus Christ can your sins be forgiven. Judaism does not believe that people are bad from birth. Jews believe that people enter the world free of sin, with a soul that is pure and innocent and untainted and that they cannot remove sin by themselves, but need an act of grace provided by the sacrificial death of salvation other than through Jesus (mosiaclaw.) As you can see even though Judaism and Christianity have the closest relationship there are many very important differences. Their different views on Jesus and God, Heaven and hell, and the notion of sin are what separate these two great but differentShow MoreRelatedDifferences Between Christianity And Judaism Essay848 Words   |  4 Pagesexplore the differences and similarities between Christianity and Judaism in an attempt to create more religious tolerance. Exploration and education lead to understanding and only when you understand can you feel compelled to navigate real relationships with your spiritual brothers. Christians and Jews all worship the same God; the paths are just different. Believe it or not, Christianity and Judaism are the most similar to all the major world religions. Both Christianity and Judaism believe in GodRead MoreThe Differences Between Judaism And Christianity2316 Words   |  10 Pages â€Å"The Similarities and difference between Judaism and Christianity† It is told that Christianity derived from the Jewish practices. Those who left the religion to practices to the new rapidly growing religion Christianity, left due to the strict leaders and it’s strict practices in rituals. Within the Jewish seen Jesus as the Messiah, a prophet but not the Son of Christ. The rejection and the crucifixion of Jesus caused the disagreement between the two religion practices, leading those who practicedRead MoreWhat are the similarities and differences between Christianity, Islam, and Judaism?656 Words   |  3 PagesEver thought to yourself, â€Å"Why do people practice the Judaism, Christianity, and Islamic faith?† or, â€Å"What are the similarities and differences between Christianity, Islam, and Judaism?† Well Christianity, Islam and Judaism are all similar religions in some ways but are also very different from each other in other ways as well. Some things that are similar and different are the holy books, the symbol of faith, and the house of worship. All three religions have a holy book. But the holy books areRead MoreJudaism, Christianity, And Islam1052 Words   |  5 PagesAubrey Fletcher 3/9/15 Humanities Professor Michaud 417868 Judaism, Christianity, and Islam There are roughly 4,200 different religions in the world today, among them the largest are Judaism, Christianity, and Islam. These three religions are more similar then one would think. Christianity is the largest religion in the world with 2 billion followers and are called Christians. Islam is the second largest religion in the world with 1.3 billion followers. They are called Muslims, which means â€Å"oneRead MoreComparison Between Judaism And Christianity1711 Words   |  7 PagesDaniel Cooney 5/15/17 Rav Shai Jewish Faith and Practice Comparison of Judaism and Christianity Judaism and Christianity may be completely different religions, but they along with many differences there are many similarities between the religions. Religions may vary from culture to culture, but mostly all are based on the same principle; that there is something greater than us that we all should believe in. Being that this is such a widespread belief, you would think that all religions wouldRead MoreConflicts Between Christians and Jews are Low Essay765 Words   |  4 Pagestolerance and finding the commonality between all of us. I think thats how were all going to come together†. Because of people like this, if one million Jewish people and one million Christians moved within the borders of the same country the level of religious conflict would be low in the country because the similarities such as being monotheistic and believing in similar ideas and have the same holy sites. These reasons will over power their differences thus allowing them to have a low levelRe ad MoreComparison between Judaism and Christianity700 Words   |  3 Pages Comparison between Judaism and Christianity Name Institution â€Æ' Christianity and Judaism are two religions which share an origin. Abraham is the father of faith of both Christians and Judaists. The two religions are based on the Old Testament; however, Judaism has refused to acknowledge the New Testament. It is said that is a Judaist accepts Christianity, and then become complete. However, if a pagan accepts Christianity, they are converted because they do not have the basis that is providedRead MoreComparing Islam And Baha I And Islam1264 Words   |  6 Pagescan be so different yet so similar. Whether it be the various branches of Christianity, the Chinese religions, or even Judaism and Islam, they have so much in common when you work down to the roots of the religions. For starters, I will be comparing Islam and Baha’i. Part of the reason that Baha’i and Islam are so similar is because Baha’i gets its start from some of the base beliefs of Islam. Some of the similarities between the two are the fact that both have obligatory prayers. With Islam, a believerRead MoreSimilarities And Differences Between Islam And Islam940 Words   |  4 PagesSimilarities and Differences among the Religious Beliefs of Judaism, Christianity, and Islam Christianity, Islam, and Judaism are referred to as the three Abrahamic religions, this means that in addition to being monotheistic religions that worship the same God, these three religions feature Abraham in a foundational role (Gilman 15). Today’s government structures, traditions and laws of social behavior find their origin in the development of these three main beliefs. Although there has been theRead MoreChristianity, Hinduism, And Islam1054 Words   |  5 Pagesare also many similarities in their believes. Although the followers of Judaism, Christianity, and Islam may see things differently, they basically hold the same values and codes. To Islam, the Prophet Mohammad’s teaching is a â€Å"complete and final revelation†. On the other hand, according to the bible, Christianity believes that Jesus Christ is the true lord and savior will grant you the access to heaven in the afterlife. Judaism is founded by Abraham, and it is the base from which both of t he other

Recruitment Strategy free essay sample

Recruitment Strategy and Job Offer Process Debra Stokes HMR/548 August 8, 2011 L. J. Elliott Recruitment Strategy and Job Offer Process What determines if a candidate is suitable for a position? There are many qualities to consider, but the responsibility falls on the human resource specialist. The responsibility of the human resources specialist is to hire the â€Å"right† candidate for opening positions within the company. In making these decisions he or she must ensure that the right candidate is selected for that position. Different recruitment strategies will be compared and contrasted to determine the right recruitment strategy to attract those potential candidates for specific positions based on the following industries: education, engineering, and business. An explanation will be given to show why the selected recruitment strategy was chosen for each industry. The human resources specialist will choose a candidate for an opening position and explain the process that was used to offer the job. Two types of strategies that can be used when deciding to fill a position; open recruitment and target recruitment, both of these strategies can be used, but it depends on the type of position that they are hiring for and the number of applicants they are looking to attract. Open recruitment has its advantages and disadvantages but first, let us define open recruitment. This strategy opens the doors for anyone and everyone regardless of his or her qualifications to apply for the position. The advantage of this strategy is it gives the applicants a feeling of fairness, in that, everyone has the opportunity to apply. Another advantage of open recruitment is it ensures a diverse set of applicants would be given a fair opportunity to be considered for the position (Heneman Judge, 2009). On the other hand, target recruitment is more specific to the needs of the organization. An organization may use target recruitment when the organization is trying to identify segments to locate potential candidates in the labor market. According to Heneman-Judge this recruitment is used to match specific characteristics pertinent to person/job or person/organization (Heneman amp; Judge, 2009). The advantage of this strategy is that it narrows the number of applications the organization or company receives, which gives the organization more time to focus on the qualified applicant. The disadvantage to this strategy is there is usually a short supply in the specific skill set. As the human resources specialist reviews these two strategies he or she must determine which strategy would successfully attract the potenti al candidate for education, engineering, and business. Education The human resources specialist has evaluated the qualifications for the vacant position and has determined that any applicant, who would apply for a position directed in the education industry, would have to meet the specific characteristics of the position. The human resources specialist determined that the target recruitment would focus directly on specific skills that are needed to attract the applicant. Engineering This vacant position also requires specifics in characteristics to meet the particulars in the position. The human resources specialist determined that the target recruitment strategy best benefits the engineering industry. An engineering position requires much schooling and technical training. Using the target recruitment strategy will pinpoint the exact qualities of the applicant. Business The human resources specialist determined that open recruitment and target recruitment would be the best strategy for this industry. The open recruitment will bring a diverse group of applicants to entry level positions. This strategy also gives the organization a large number of applicants to choose from. Once the organization determines that higher end level positions may need to be filled, the organization would use target recruitment. In reviewing open and target recruitment strategies, the human resources specialist determined that the best strategy for hiring candidates to fill open positions would be target recruitment. Target recruitment is the most effective strategy because it focuses on identifying and enlisting individuals with specific attributes, experience, skill or knowledge that aligns with the recipient’s needs and goals (Resources to Help Employers Hire and Retain People with Disabilities, 2011). Selected Candidate The human resources specialist received several applications for the administrative assistant position. The strategy that was selected to find the right applicant for the position was target recruitment. The human resources specialist determined that the qualifications that the organization was looking for was targeted through this strategy. The process that the human resources specialist used was questions and answer from the interview. The candidate was knowledgeable about the company and this indicated that the applicant showed interest in the company, this makes the employer feel that the applicant did his or her homework. Another factor the human resources specialist used was determining if the applicant could bring knowledge to the company. The applicants expertise and bright ideas will help the company enhance the further goals of the company. Every applicant is interested in how much money will the company offer for the position and what types of rewards and benefits does the company have. The company would want to ensure that whatever benefits and rewards are offered will be enticing enough to attract the applicant. The human resources specialist expressed that flexibility is an important factor because he or she needed to determine if the candidate is willing and available to move with the company. References Heneman, G. H. , Judge, A. T. (2009). Staffing Organizations (6th ed. ). New York, NY: McGraw-Hill. Resources to Help Employers Hire and Retain People with Disabilities. (2011, August). Retrieved from http://www. askearn. com

Marketing Strategy Development Woolworths

Question: Discuss about the Marketing Strategy Development Woolworths. Answer: Introduction: Marketing can be learnt in a day but it takes a whole lifetime to master it. Be it a multinational giant or a modest start up, an effective marketing strategy is a crucial road guide for the business enterprise as a whole. An organization can promote its policy and objectives by establishing a coherent and well-knit marketing strategy ((NewsComAu, 2017). They can also court the appropriate customers and allocate resources accurately, safeguarding the companys reputation. Bu first it is very important to have a deep insight into the very core of marketing strategy that is the conception as to what marketing strategy is all about. It is the fundamental target of a firm to raise its productivity and acquire sustainable competitive benefit. It incorporates both basic short term and long term plan of actions dealing with the analysis of a initial situation, formulation, evaluation and selection of market-oriented blue print of a company thereby contributing to the goals of the firm and pu rsuing its marketing objectives. The heart of ones business success is predominantly dependent on its marketing schemes. No matter what the magnitude of the company is, it goes without saying that every enterprise requires a marketing plan comprising of a comprehensive marketing strategy and well-built calendar to stay on track throughout the year and not to undergo any kind of deviation. Moreover, it also helps to achieve a lead in sales. A company devoid of a potent marketing scheme is missing out imperative opportunities. In this context of marketing in the current scenario, it is to be understood that a well-designed and extensive market planning is leading to the expeditious development and expansion of the food retail industry. Such industries stringently adhere to the strictures of fundamental criteria of a sleek marketing plan. Among such retailers and retailing industries, a name, which is sure to gain the limelight, is Australias renowned grocery or supermarket chain, Woolworths Supermarkets exclusively owned by Woolworths limited. Woolworths hinges upon a tactful marketing propaganda and is evidence in itself as to where a constructive and precise marketing scheme can lead an industry. Starting its venture in 1924, initially under the banner of Woolworths Bazaar Ltd, Woolworths has now acquired a worldwide reputation through its prodigious profit margins and a plausible retailing strategy (Ausfoodnews.com.au, 2017) Woolworths has affixed their dominance in the market accounting for about 80% of the total market share, forming a duopoly of supermarkets along with Coles. Hence, this report pen-pictures a brief overview of Woolworths and its operational strategies from a marketing perspective and indulges in briefing its orientation towards the marketing undertakings and the analysis of the marketing mix model both in terms of the 5Cs and 4-7Ps considering the bellwether retailing supermarket Woolworths and its benefactor products (Arli et al. 2013). The meticulous execution of surveys and brand launches and market positioning initiated by Woolworths is an adept marketing instrument, which also requires worth a mention through the following report. Last but not the least it also estimates the contribution of its diverse products in building up the brand reputation for Woolworths in the retail market and recommends certain elements, which can be implemented to rectify the shortcomings along with elaborate justifications of the same. Overview of Woolworths Cherishing a duopoly position in the Australian retail market, Woolworth has reached a pinnacle of success and added an extra feather to its cap by enlisting itself among the top 10 companies of Australia according to the survey conducted by Forbes. Woolworths offer a heterogeneous section of products specializing not only in groceries, which includes vegetables, meat and packaged foods but also in selling magazines, DVDs and stationery products. This subsidiary currently pursues its operation in 980 stores across Australia and quite a few in the global context along with 16 convenience retail stores displaying the same logo but without the name Woolworth (Knox 2014). Headquartered in New South Wales, Australia, some of the stores of Woolworths operate in Victoria under the banner head of Safeway which includes four stores in the rural Victoria zone and three stores in the suburbs of Melbourne. Retaining its supremacy over the business sector for more than 92 years, this eminent reta iling chain continues to swoop higher with an average sale of $33,275 million, a profit range of $ 1,099 million, an asset value of $11,936 million and a mammoth share of market value amounting to $35,489 million (King and Thoebia 2014). Initially trading under the name of Wallworths Bazaar, Woolworths group renamed itself as Woolworths Limited on 22nd September, 1924 taking into account the fact that the initial name was not registered in Australia and Woolworths then had no intention of expanding its business overseas. At the primary stage the shareholders were not keen on investing on the brand for heightening its image but fortune had something else in store for them. As a result, just after the third year of their operation, the share of dividends paid by the company accelerated at a galloping rate from 5% to 50% with efficacious trading practices enticing the shareholders to invest further. Today it has a worldwide acclaim and a global market to deal with and the credit for this solely goes to their sterling marketing approach. Marketing Orientation of Woolworths: Marketing Orientation can be defined as a business model chiefly focusing on the delivery of products devised according to the consumer preferences and requirements adding with it the essence of product functionality and and production orientation or efficiency. The generation of market intelligence organization-wide pertaining to the demands of the consumers at current or future scenario, disseminating intelligence over all the departments and extracting responsiveness from the organizations is a specific quality of marketing orientation. Though initially it concentrated on sale maximization and production cost minimization, with the passage of time and evolution of the marketing outline, they shifted their approach to customer satisfaction (Tennant 2014). They perceived the sales orientation model as an ill-equipped one and began to develop products based on customers insights and opinions. With the brisk advent of Internet technology and e-commerce facilities, the consumers have b ecome the major driving force as far as contemporary marketing orientation is concerned. Now coming to the context of Woolworths, it is distinctly observed that Coles being the primary competitor of the Woolies, jointly dominates almost 80% of the market. Recent marketing tactics helped Woolworths to incur higher percentage of profit in the first half of 2015 with a record sale of 1.8 billion. This enabled it to gain the acclaim of Australias fastest developing liquor and food retailer cleaving itself at the top of the industrial sector. One of the most remarkable moves adopted by Woolworths in the first half of 2013 was the introduction of Aussie Animal Trading Cards, which was a massive point of attraction for the children market. Advertisements displaying discounts on grocery and petrol and products of premium labels and promoted by celebrities also had a positive contribution on its sales. The platform which they choose for their new ventures are more or less targeted. They not only focused on profit maximization but also incorporated welfare interest of the consumer s in their modified approach (Reed and Ireland 2015). They offered a diverse range of commodities assuring cheapest prices and even money back guarantees. Woolworths became the pioneer store in the world to initiate receipt through cash register machines at the leading edge of Australias innovation. Woolworths transition to become explicitly a grocery store saw the emergence of the first Big W store in 1955. In addition to that, its policy of taking over Safeway Australia proved extremely beneficial for their progress as it affixed its name to the Queensland and Victorian stores. Further rebranding in 2008 as Woolworths Supermarkets, lend it a stylized market identity (Flax, Bick and Abratt 2016). In 1987, Woolworths launched the Fresh Food People Campaign which was a USP for the overall brand. Later they replaced their slogan to Australias Fresh Food People for better market segmentation and target positioning. But due to some commercial issues they reintroduced their original slog an of Fresh Food People in 2014 backing up with a brand new commercial lineup. 5 Cs of Woolworths: Company: Woolworths, popularly known as woolies in Australia is a supermarket retailer who has been a preeminent player in the business industry. It has attained a startling level of growth and development in the Australian retail market and across the globe. Numerous factors have played a pivotal role in its surpassing growth, which includes a key marketing campaign, and hence the following strategic analysis report tends to conduct a critical analysis of such plan of actions for Woolworths in an optimistic manner (Ferry, Parton and Cox 2013). The below mentioned evaluation concentrates on estimating the current business blueprint of Woolworths which gives scope for additional recommendations with regard to seeking improvement in its upcoming strategies. SWOT Analysis for Woolworths: SWOT ANALYSIS STRENGTHS Market leader in the Aussie retail business chain. Optimum exploitation of market potential with the help of technological and human resources and an impressive presence across the sector. Woolworths attained zero food waste by 2015 by finding cost efficient packaging techniques. WEAKNESSES The setback in the business of Woolworths is the negative impact of external environmental conditions. The government restriction on price hike has also affected the growth curve of the company after the fall of Cole. OPPORTUNITIES The Aussie retail industries are showing great potential as whole by the virtue of computerization and customers inclinations towards retail chains. Woolworths is progressing towards a phenomenal success by adapting multi-option retailing strategy to cater to ever-changing customer demands THREATS The biggest threat to Woolworths is the growing competition in the market Another setback is provided by the government intervention that is severely affecting the growth of Woolworths especially within Australian retail. Fig: SWOT analysis of Woolworths (Woolworths Online 2017) Customers: The customer base of the Aussie retail giant Woolworth is widespread showing the companys impressive grasp at the market. The company sells products catering to every age group ranging from grocery to stationary to magazines and DVDs (Das Nair and Dube 2015). The variety and quality provided by the company has captivated the consumers and attractive schemes and deals thee company releases further enhances consumer loyalty. Collaborators: The overwhelming success of the retail chains are the direct outcome of the perfectly timed diversifications and collaborations. Aussie retail giant Woolworth has a long list of collaborators as well. The company has set a new bar in customer satisfaction by their websites and efficient online selling services (Mialain et al. 2015). Competitors: The chief competitors of Woolworths would be the other retail giant dominating the Australian market, Coles. Coles is the supermarket chain that has been conquered by the Wesfarmers in the last decade and ever since their grasp on the market has escalated and that has posed a significant threat to the Woolies (Greenland 2013). Both the supermarkets sell very similar range of products and the quality standards are not very different either. Apart from that, supermarkets like Walmart, Target, TESCO contribute to the growing competition in the retail market. Challenges to Overcome: Woolworth has been in the retail marketing for a number of decades and undoubtedly has constructed a stable position for itself in the market. However the growing competition has left the company looking for ways to retains its market popularity (Cant, Wiid and Sephapo 2016). Despite the fact that the company has accomplished being enlisted in the top 10 list of Australian retail companies, it still has a few challenges to overcome: Due to the growing competition and the online shopping boom the retail chains are rapidly losing their customer base. The company needs to focus on regaining the momentum in Aussie food market by focusing on the initiatives that can improve the customer satisfaction and loyalty (Phillipiaov 2014). The company launches a range of novel brands every year, and the company needs to focus on a stronger promotion campaigning for the new ranges. According to the directorial board the customers have always responded well to their new ranges and Woolworths is focusing on the long term growth in fragmented markets (Mortimer and Ingersoll 2015). The best method to reacquire the domination in the retail marketing and defeat the customer inclinations towards online shopping is attracting the customers by discounts. The online selling websites provide impressive discounts to the customers and the supermarkets chains should focus on frequent discount deals to recapture the market (Bailey and Bailey 2016). Woolworth needs to accelerate its lean retail market in order to compete with the new environments, the supermarket has always had an efficient low cost foundations to cater to all customer segments. The company can positively implement a multi- channel approach to facilitate central cost out programs (Ariyawardana and Collins 2013). The major setback in the super market business is the government interventions n price hike. There are many instances where a supermarket chain had to brave a huge loss due to government ban on price hikes that inevitably lowered the consumer loyalty and satisfaction. The best way to avoid such restrictions is to incorporate efficient monitoring that restricts frequent price hikes and further improving their cost effective packaging program by their Zero waste policy (Trevena et al. 2014) Woolworth have always been famous in providing quality with variety, incorporating global brands with local brands and phantom brands. However selling phantom brands can eventually cause bigger problems for their overall marketing. Studies suggest that phantom brands and local products sold under the thumb of the Woolworth name causes irritation and confusion in the customers (Trevena et al. 2014). Hence the company has to construct better marketing and promotion strategies for the phantom brands. Lastly, online marketing is the ultimate modern age tool to captivate the consumers of all age. The company should strengthen their social media marketing along with electronic media marketing to ensure a better grasp at the consumer market. Conclusion: A strategic analysis of Woolworths was carried out for viewing the access of the strategies that have been adopted. Woolworths always focuses on attainment of the high level of growth on the basis of its performance. The strong commitment towards its employees and its customers is the main support for its growth. The factors like influence by the government, the changing pattern of the society and the upcoming trend by the customers and the unfavorable economic conditions including the competitive business environmental situations affects the strategies and the development of the company in a negative manner. These factors are the analysis of the environment that is suffered by Woolworths. However, these analyses are the indication of the growth factor internally that have a proper potentials of the development of the company. Recommendation: Based the overall strategies, the listed recommendations are considered essential: Woolworths must focus on framing its strategies in a consistent manner with the political situations as well as the condition established across the country. It must aim on innovating the particular strategies to improve their performance The social trends of the consumers that show the high dynamism that can be considered as one of the important strategy for the growth of the company. The recommendation also focuses on the further improvement of the support of the high skilled employees by additional development mechanism and the training programs for the customers. References Ariyawardana, A. and Collins, R., 2013. Balancing industry needs against global competitiveness: a challenge for the Australian vegetable industry.Outlook on AGRICULTURE,42(3), pp.155-161. Arli, V., Dylke, S., Burgess, R., Campus, R. and Soldo, E., 2013. Woolworths Australia and Walmart US: Best practices in supply chain collaboration. Journal of Economics, Business Accountancy Ventura, 16(1). Ausfoodnews.com.au. (2017). Woolworths announces new strategies to win over grocery shoppers, AFN reveals full detail | Australian Food News. [online] Available at: https://www.ausfoodnews.com.au/2015/05/06/woolworths-announces-new-strategies-to-win-over-grocery-shoppers-afn-reveals-full-detail.html [Accessed 1 Feb. 2017]. Bailey, M. and Bailey, M., 2016. Marketing to the Big Middle: establishing Australian discount department stores.Journal of Historical Research in Marketing,8(3), pp.416-433. Bolton, S., 2015. Woolworths workers back at work. Green Left Weekly, (1065), p.3. Cant, M.C., Wiid, J. and Sephapo, C.M., 2016. Key Factors Influencing Pricing Strategies For Small Business Enterprises (SMEs): Are They Important?.Journal of Applied Business Research (JABR),32(6), pp.1737-1750. Das Nair, R. and Dube, S.C., 2015. Competition, Barriers to Entry and Inclusive Growth: Case Study on Fruit and Veg City. Ferry, J., Parton, K.A. and Cox, R.J., 2013. Linking supply chain practices to competitive advantage. British Food Journal, 115(7), p.1003. Flax, J., Bick, G. and Abratt, R., 2016. The perceptions of supplier-buyer relations and its affect on the corporate brand. Journal of Brand Management, 23(1), pp.22-37. Greenland, S.J., 2013. Cigarette brand variant portfolio strategy and the use of colour in a darkening market.Tobacco control, pp.tobaccocontrol-2013. King, L. and Thobela, S., 2014. Woolworths farming for the future. International Food and Agribusiness Management Review, 17(B). Knox, M., 2014. Supermarket monsters: Coles, woolworths and the price we pay for their domination. The Monthly. Mialon, M., Swinburn, B., Allender, S. and Sacks, G., 2016. Systematic examination of publicly-available information reveals the diverse and extensive corporate political activity of the food industry in Australia.BMC public health,16(1), p.283. Mortimer, D. and Ingersoll, L., 2015. The impact of deregulation on employment relations in the Australian retail industry.Employment Relations Record,15(2), p.43. NewsComAu. (2017). Theyre own brand. But not as we know it.. [online] Available at: https://www.news.com.au/finance/business/retail/woolworths-introduces-new-range-of-phantom-brand-private-label-products/news-story/86d3039995f6a558e63c4d5840843837 [Accessed 1 Feb. 2017]. Phillipov, M., 2016. Helping Australia Grow: supermarkets, television cooking shows, and the strategic manufacture of consumer trust.Agriculture and Human Values,33(3), pp.587-596. Reed, M. and Ireland, R., 2015. The retail challenge. MHD Supply Chain Solutions, 45(2), p.58. Tennent, K.D., 2014. When the shopping was good: Woolworths and the Irish main street. Trevena, H., Dunford, E., Neal, B. and Webster, J., 2014. The Australian Food and Health Dialoguethe implications of the sodium recommendation for pasta sauces.Public health nutrition,17(07), pp.1647-1653. Trevena, H., Neal, B., Dunford, E. and Wu, J.H., 2014. An evaluation of the effects of the Australian Food and Health Dialogue targets on the sodium content of bread, breakfast cereals and processed meats.Nutrients,6(9), pp.3802-3817. Woolworths Online. (2017). Woolworths Supermarket - Buy Groceries Online. [online] Available at: https://www.woolworths.com.au/ [Accessed 2 Feb. 2017].