Describe history of multiculturalism and its evolution in the United Essay

Describe history of multiculturalism and its evolution in the United States - Essay Example This text puts into perspective the history of multiculturalism and its evolution in the United States from the time of its inception. The United States is often referred to as melting point due to its cultural diversity. Multiculturalism began in the US in the late 19th century and was based on the pragmatism movement. At the beginning of the 20th century, there was a paradigm shift and multiculturalism was characterized by cultural pluralism and political symbolism (Bayor, 2011). The various dimensions of multiculturalism in the US emerged as a result of imperialistic tendencies by the European powers especially in the Sub-Saharan Africa. Consequently, the immigration tendencies by Eastern and Southern Europeans to the US marked the beginning of a diverse society (Frazier & Margai, 2010). Mass migration was experienced throughout the 20th century with the US being a home to various groups from diverse cultural backgrounds. Indians, Africans, Europeans and other racial groups gained root in the US with each outfit being identified by unique cultural features. The assumption at the advent of the multicultural era in the US was that every racial and ethnic group automatically got integrated into the American society. The assimilation process was established as a consequence of ensuring national unity. Essentially, the diverse cultural society of America ensured that various sectors of the society had to be institutionalized to deal with tendencies of domination and supremacy battles (Bayor, 2011). The institutionalization process was meant to ensure the free interaction of various cultures without barriers that would otherwise have threatened peaceful coexistence. Multiculturalism is a myth that that inspires America’s past and is an important symbol of national unity. Multiculturalism was institutionalized in a number of dimensions ranging from politics to education. The political angle of multiculturalism advocated equal

Gifts for Her in the Local Target shop Essay Example | Topics and Well Written Essays - 750 words

Gifts for Her in the Local Target shop - Essay Example Customers of the shop have an opportunity to choose any gift from the wide range of presented goods. They are arranged at shelves by category so if customer knows category he or she needs, he or she may select more gifts from this category. Also there is a website www.target.com where customer can find suitable for him or her gift in electronic catalogue. There is a Gift Finder tool at the website that helps customer to find appropriate gift by price or by category. It is possible to get to know if any definite gift available in specific local Target store. There is a Wal-Mart supermarket not far away the local Target shop where a lot of gifts is sold. Also there are a lot of small souvenir shops in this quarter and in neighbor quarter where customer also can buy gifts. The supermarket is direct competitor of the local Target shop, while small souvenir shops are indirect competitors. However, a distinguishing feature of the local Target shop is special section of gifts especially for girls and women. Wal-Mart does not have specific section of Gifts for Her, it has only Gifts and Flowers section. So Target's competitive advantage is that customer will be sure that gift he or she select is suitable for girl or women. The target audience is habitants, tourists and personnel of numerous offices from this quarter, and from neighbor quarters. Also staff and students from the university are customers of the Target shop. Target market segments Target market of the local Target shop is people from 16 to 80. The research had shown that 60% of the customers are people mostly from 16 to 35, while 25% of the customers are people mostly from 36 to 50 and 15% of the customers are people mostly from 51 to 80. Students, post-graduates, tourists and staff of nearby offices are included in the first category of the customers. Customers of the second category are tutors, habitants of the quarter, tourists and personnel of nearby companies. Pensioners and tourists are mostly included in the third category. All these customers are people, who have female friends or relatives. The first category of the customers (students, post-graduates and staff of nearby offices) are most likely to buy strong gifts from Fashion+Beauty category. Tourists and businessmen prefer gifts from Electronics category. There are also returning customers who buy gifts from Hobbies category; they are mostly pensioners and staff of the university. Advertisement Currently the local Target shop is advertising in order to reach customers or to be seen by customers through: Mass media: advertisement on the local radio station Display: location, building, signing, window/counter/shelf display, environment, decoration, printed materials One-on-one: in person, by letter, and telephone